How to Have your Best Year in Real Estate

For many this past year has been difficult. Many Agents’ have left the Real Estate Business and others are struggling and probably thinking of leaving this wonderful business. But some Agent’s are having their best year ever. How do you ask? The answer is that these Agents simply shifted their state of mind. You may think that this sounds hokey but it is true.  It is grounded in medicine, how your body works, your psychology and how your mind works is critical to your success. 

By regularly applying the following simple process you will shift from concern and procrastination to focused, positive accomplishment. 

There are three basic ways to shift your state of mind.

First, do ten to twenty jumping jacks to get your blood flowing. 

Second, as you do the ten to twenty jumping jacks I want you to say the following, “Today is a great day for my business.”

And third focus your thinking and focus your mind on what could happen that day to make it a great day.

Think about this. You are sitting at your desk.  You are bored, or tired, or feeling lazy.  Your shoulders are slumped your mind is focusing on some aspect of your business that reinforces your negative mood.

Then, your mobile phone rings and you can’t exactly remember where you put it so you run around to look for it.  You find it, slightly out of breath. 

The person calling is a past Client who tells you that he/she is getting married and wants you to list both houses and sell them a much bigger one.  The new spouse is independently wealthy and not only are they going to buy a big house from you but they are willing to be completely cooperative on price because they realize the nature of the market.  Plus they want to invite you to the wedding and introduce you to all the people in the spouses sphere as their REALTOR®.

After that call your state changes from a mild depression to focused, energetic and enthusiastic.  It happened in an instant.  And it happens because three things changed.  First your physiology changed as you ran looking for your phone, then your focus changed as you got the great news.  Then as you understood the nature of the call the meaning of the news kept expanding and getting better in your mind.

You don’t need this example to really happen although it would be nice, you can change your state of mind by simply doing the above three steps.

Now that you have started to shift your state of mind you need to put steps into place to reach the goals you set.

Create a strategic business plan. What I mean by that is create a plan that is both realistic but also includes the steps to accomplish the goals that you set in your plan.

You accomplish this by first committing to spend thirty minutes a day for a maximum of fifteen days on your business plan. This creates the habit. After all, it is the health and the success of your business we are talking about here. 

As you start your day powerfully day after day this leads to more successful days, as those kinds of focused days, those days full of accomplishment, stack up day after day your business rises to its next level. 

Begin your habit of taking five minutes a day before you open your e-mail each day, what I call five to thrive. Then take thirty minutes once per week before you open your e-mail to add focus power and leverage to your day and your week.

In those five minutes before you open your e-mail you are going to do three things.

1.     Record new appointments, sales and listings that occurred in the last day … and as you do … look at your numbers for the week, the month and the year.

2.     Consider what your priority project is for the week and where you are in relationship to its accomplishment.

3.     Choose the action you will take that day to reach your appointment goal for the week and to move your project for the week to completion.

Then once a week take a half hour instead of five minutes.  Choose one day of the week.  On that half hour day, in addition to doing the previous three things; you will also do the following three things.

1.     Choose a priority project that would be of greatest benefit to you.  Or look at what project or system you are working on and your progress over the past week.

2.     Choose what you want to accomplish on that project or system for the next week. 

3.     Schedule time in your calendar to do the things toward the completion of that project that will move that project forward or get it complete.

Never give up on this habit.  If you do nothing on the project or haven’t even chosen a project, never give up.  Just keep that weekly appointment with yourself.  I promise you that within a week or two you will both have a project chosen and you’ll take action toward it.

I just mentioned a mantra of mine; Five to Thrive.

I- Insight
V- Vitality
E- enthusiasm

The five minutes a day are going to give you focus all day, insight into your business that you have never had before, vitality which means energy for the day and enthusiasm for your business and toward the people you encounter throughout the day.

Now, this is not for everyone.  Some of you enjoy your lousy attitudes so much that you don’t want to change it.  You are so certain that your days can’t be that good simply by taking responsibility for your state of being.  And you may have other reasons you discount these ideas. 

For those of you committed to having a great business and a great life, put what I have written here into practice starting today. 

You have my sincerest wish for a successful year. 

Rich Levin is a coach and speaker whose focus is teaching Agents to understand and control their business. Through that understanding achieve exceptional happiness and wealth in their life. Take control of your business, register for a 2009 Strategy Session. Rich is President of Rich Levin’s Success Corps Inc.  Contact him at 585-244-2700 or

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