Tools of the Trade

ELECTRONIC LOCKBOX – Provides REALTORS® with secure access to a property when the owner is not available.

ACTIVE KEY – A handheld device used in conjunction with the electronic lockbox. Provides information including the agent’s name, phone number and office, and the date and time the property was accessed.

SMART PHONE- Web-enabled phone that provides REALTORS® access to the MLS where they can receive complete, on-the-spot information on a listed property.

MULTIPLE LISTING SERVICE (MLS) – REALTORS® have complete access to vital information on thousands of properties within Western and parts of Central New York. The MLS uploads data in real time to hundreds of web sites used for marketing properties.

INSTANET FORMS A complete database of secure on-line real estate forms that are accessible to only Greater Rochester Association of REALTORS® members. Forms can be printed and transmitted directly to all parties involved in the real estate transaction, including clients and attorneys. Forms can also be accessed, printed, or sent via a smart phone. Provides a record as to when the forms were viewed by the recipient.

DIGITAL CAMERAS AND VIDEO CAMERAS Used to take digital photos and record properties for marketing and advertising purposes. Photos and videos can be shown on the MLS and HomeSteadNet.com, as well as print publications.

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