Archive for November, 2008

Nothnagle’s Sam Morreale Recognized as one of America’s “Top 50 Agents”

Tuesday, November 18th, 2008

Sam Morreale, salesperson with Nothnagle Realtors’ Irondequoit branch, is ranked #14 in America based on transaction sides (274) in a recent nationwide survey announced in The Wall Street Journal. Out of the 3,000 members of the Greater Rochester Association of REALTORS®, Sam is the only local real estate professional to make the list.

Licensed since 1982, Sam was named #1 Nothnagle agent in January 2007 and January 2008 and has been the Irondequoit branch’s #1 agent since 1998. He has been a consistent “Top 30” agent and Nothnagle “Gold Club” member since 1998. Sam has appeared on the Nothnagle Newsletter for 133 consecutive weeks.

REALTrends and Lore magazine, partnering with the Wall Street Journal, surveyed more than 7,000 real estate brokerage firms, state and local associations of REALTORS®, national training organizations, MLS system operators and respondents to past annual surveys, in search of “America’s Top 200 Real Estate Professionals.” To be considered, agents had to have a minimum of 75 closed transaction sides or $30 million in sales volume during the calendar year ending December 31, 2007. The results of the Top 50 agents were published in The Wall Street Journal on November 8, 2008.

“With 274 transaction sides last year, Sam certainly has earned the title of ‘Iron Man,’ a nickname given to him several years ago by his colleagues,” stated Armand D’Alfonso, President and CEO of Nothnagle Realtors.

A Paradigm Shift in Real Estate Training

Tuesday, November 11th, 2008

By Rich Levin

Every Top Agent today operates their business under a new paradigm. The old paradigm of prospecting for hours a day, focusing on listings and letting the buyers work with other Agents is over. The mentality of make service a low priority, forget marketing, sell them and forget them is doomed to become extinct, thank goodness.

The new paradigm is what I call the “Whole Business” approach and is the new rule of the day.

The “Whole Business” approach is operating your business with attention to all ten systems required of every successful Real Estate career. The ten “Keys to the Business of Your Dreams.”

It is not necessary to perfect all ten systems at once to sell a lot of Real Estate. In fact, one of the keys to your success is recognizing which system is your highest priority.

There are Five Primary Systems, Two High Level, and Two Personal Systems and One Foundational System. I’ll share them with you in that order.

The first is “Planning, the Key to your Peace of Mind.” There are many ways to plan. There are two important parts of planning that should be tackled first. The first is choosing goals that motivate you. The second is to find the best measures to monitor your results against those goals on a weekly and monthly basis.

The second primary system “Lead Management is the Key to Reaching Your Goals.” Once you know your goals and how many clients you need to reach them, you focus on the ways to generate leads, your skills at turning those leads into loyal clients and your systems for contacting the leads you generate, then staying in touch. In other words, you focus on generating more business and more importantly, you stop losing so much of the business that already comes your way.

The third system “Marketing and Networking is the Key to Your Long Term Success.” Getting marketing right continually elevates your production while getting it wrong squanders a lot of your money. Getting it right means understanding who are your best markets, what message you are sending, and the best media to send it. With the right planning tools it is easy to measure the return on investment of your marketing expenditures. Some Agents build high level businesses with networking. We coach others with equally successful businesses that network far less and produce high level results with marketing alone.

The fourth System “Service is the Key to Your Client’s Happiness. We say and get universal agreement that, “There is more business in good service than there is in most prospecting.” We teach the traditional definition of service, “A standard met or exceeded.”

Setting service standards requires checklists and/or whiteboards, regular communication and your commitment to Integrity. That is, keeping your word, fulfill your service promises including expressed and implied promises. We recommend that our coaching clients set aside an hour per week to contact all Sellers and Pendings before they have a chance to call you with that “emergency.”

The fifth and last of the Primary Systems “Presentations and Negotiating are the Keys to Your Confidence.” Great presentations require attention to preparation, communication skills, and plain old practice and experience. There are basic presentations to sellers and buyers. Then there are subtle presentations when you show property, and write offers. Finally, there are advanced presentations for price reductions and the myriad negotiations in every transaction.

Every Agent who wishes to achieve high levels of production must work on all of these Systems and Keys. The challenge is choosing which system to work on next and knowing when to move on to the next.

The sixth system “Assistants is the Key to a Life You Love.” I believe most Agents came into the business with a dream for high income and personal freedom. Both of those lofty ambitions are possible, only with help. Those Agents who reach high levels of income struggle with personal freedom when they do everything themselves. And vice versa, those Agents who focus on personal freedom struggle with high production.

The other high level system “Technology is the Key to Your Efficiency”. This is easier than you may think if you follow a simple rule. Your results lead your technology decisions. Every smart technology choice is driven by whether or not it contributes to your results. Hardware, software, your Web presence, and Web marketing, can be mind boggling and costly.

The next two systems are personal. You can build a successful business without them. The question is can you enjoy that business and your life without them?

The eighth system “Quality of Life is the Key to the Happiness of Your Loved Ones.” A successful Real Estate career has some odd challenges, like learning to take a day off, take a long weekend, and learning to spend quality time with those you love. In your business these must be addressed as systems to perfect or they slip away. Sadly, as they slip away so does your quality of life and your relationships with those you love.

The ninth system “Personal Finances is The Key to Your Wealth.” This too encompasses unique challenges for a Real Estate Agent. Managing finances on a strictly commission income is one challenge. The psychological challenges of acquiring wealth are often surprising. So we add this to the Systems that require your attention to achieve the Business of Your Dreams.

Finally the last system which is not so much a system but an attitude is “Self Belief, Self Affirmation and Self Esteem” which without this system none of the above can work with very much satisfaction.

There is a paradigm shift in building a successful Real Estate business and career. The “Whole Business Approach” defines that shift.

Rich Levin is a nationally recognized Coach, Trainer, and Speaker. His specialty is taking Real Estate Agents and Brokers to their highest levels of production and performance in their business and in their lives.

For more information on how you can implement the ten systems and Rich Levin’s “Whole Business Approach” into your business, visit us on the web at or register for a One Hour Business Planning Session to examine these systems in your business.

You can also register for “The Rich Levin Success Club” and receive tips, articles and other information from Rich to take your career to the next level and beyond.

Contact Rich Levin’s Success Corps Inc at 585-244-2700 or

Nothnagle Realtors Gives Consumers More Choice

Thursday, November 6th, 2008

Nothnagle Realtors, Rochester’s #1 real estate company, and Premium Mortgage, Rochester’s #1 mortgage banker, are partnering in an effort to give Nothnagle customers and agents more choices in home financing options.

In today’s Real Estate market the #1 reason for a purchase offer cancellation is the buyer’s inability to obtain financing. Now, Nothnagle Realtors will have two mortgage companies to serve our clients and agents better.

Nothnagle Realtors has been offering its customers and agents in-house mortgages since 1969 through Nothnagle Home Securities Corp. and will continue that practice of working side-by-side. Nothnagle President and CEO Armand D’Alfonso said, “By adding Premium Mortgage our customers will have a choice of lenders and it gives our agents the ability to close more transactions. We have total trust in our relationship with NHSC. Both Home Securities and Premium Mortgage have a proven record of offering innovative programs and services.”

Each lender offers a wide variety of loan programs and competitive interest rates. Premium Mortgage also serves additional areas in New York State, Connecticut, California and Florida. Customers relocating or purchasing investment or vacation homes in other states can continue to benefit from Premium’s locations. This partnership will also assist Nothnagle as we expand our footprint in New York State.

“Both organizations have great reputations in our community. We can offer more choice, more extensive product offerings and the ability to locate a loan that will best suit our customers’ own personal financial needs. This is just another example of how our agents and customers Get More through Nothnagle,” stated Armand D’Alfonso, President and CEO of Nothnagle Realtors.

“With Nothnagle being the #1 Real Estate Brokerage Firm and Premium Mortgage being the #1 Mortgage Banking firm we really see this affiliation as the proverbial “the whole is greater than the sum of its parts”,” stated Mike Donoghue, President of Premium Mortgage.

Nothnagle REALTORS® was founded in 1948 and is a full-service real estate brokerage boasting 23 offices and more than $1.2 billion in annual sales.

Nothnagle Home Securities Corp. was the first licensed Mortgage Banker in New York State and is ranked as the Best Rochester Lender by SONYMA. NHSC was founded in 1969 by Philip and Raymond Nothnagle. Philip Nothnagle continues today as CEO and Chairman of the Board.

Premium Mortgage Corporation was established in 1999 by life-long Rochester resident Mike Donoghue. Premium Mortgage recently achieved the “Top 100” designation from the Rochester Business Alliance.