Archive for the ‘Home Staging’ Category

Stagorating

Wednesday, March 14th, 2012
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By Kristen Noble
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I have owned a professional home staging company since 2007. In the Rochester NY area, for an unknown reason, many home sellers are not utilizing professional stagers. Watching occasional HGTV does not qualify a home owner to say they staged their home.
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I know you’ll be shocked to hear me be direct. In the middle of my fourth year of being a real estate agent, and selling 26 homes last year, many recent homes I’ve shown have been completely disappointing to my clients. Why? Homes are not prepared to sell using simple common sense. Dirty, stinky, and cluttered homes don’t sell. Sellers need to take preparing their homes for all showings and listing in general seriously. It is inexcusable not to paint wild colored rooms a neutral color. Many buyers don’t want to be inconvenienced with a fixer upper. I have had buyers walk away from great homes because they can’t look past room colors. Get rid of your wallpaper. It’s never a selling point. People want to see a spacious feeling home no matter what its square footage is. If you need to rent a storage area, do it.  Moving is stressful enough. Every house can be presented in move in condition.  Homes that do look better than their competition in the same price range sell. There is no bad time to sell a home. Mary Chau recently wrote on that very subject in The Democrat and Chronicle. Interest rates are fantastic.
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Home staging is imperative. The basic steps of home staging are to repair, de-clutter, stage, and moderately decorate a home. Stagers use a large majority of decorative items and furnishing within houses. Their process accentuates focal points, showcases the size of a room, and balances furniture placement, color and space in each room, but it’s not enough. The more I continued to “stage” listings, I realized that I was not truly staging.   After much analyzing, I was using the basic concepts of staging, but taking it three steps further. My steps are staging, fully decorating using my inventory, hiring a professional real estate photographer for both pictures and virtual tours, and utilizing the power of national social media marketing. This process is “Stagorating.”
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Sellers don’t need to invest in items to modernize a room to appeal beautiful to buyers. It’s too expensive. They need to save for their future home. Painting and de-cluttering is not expensive. The Realtor is responsible to guide sellers how to prepare homes to sell the quickest for the most money. The most common and relatively inexpensive suggestions should be painting, tearing away wallpaper, and renting a storage unit.
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Buyer’s want to walk into room that looks beautiful knowing their furniture will fit in it. They are drawn to request showings through on line photographs. Fuzzy distorted photos without virtual tours frequently get overlooked. Houses not shown don’t necessarily mean they’re priced too high. They are priced too high if they stink are filthy, have hot pink paint, unmade beds loaded with cat hair. I showed houses priced over $195,000 with these issues within the past 2 months.
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The 2011 National Association of Realtors Profile of Home Buyers and Sellers states that 88 % of buyers are using the internet to find their homes. Additional facts include 55% find homes through drive by yard signs, 45% through open houses, and only 30% through newspaper ads. The same study states that 63% of buyers walked through a home they found on line.
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Recently I sold a home to my brother and sister-in-law. When my 15 year old nephew, Billy, and 12 year old niece, Anne, stated the house they purchased bought created a warm mood. They were right. The house was neutral, clean, tastefully decorated, and arranged spaciously. Honestly, if teenagers recognize that feeling, why isn’t it common sense to sellers?
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Sellers don’t want to sink their money into accessories, new bedding, glassware, curtains, and furnishings. Stagerating is taking home staging one step further. Each room not only needs to be staged, but fully decorated. Stagerated rooms show neutral, but tastefully and highly decorated. The only way this can be done is to hire a Stagerater that owns a large inventory of all home decorating items.
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After a home has been Stagerated, professional photography is a necessity. According to the 2011 National Association of Realtors, 88% of home buyers find their homes on the internet. If the pictures of a listing don’t look pristine, it won’t sell quickly for top dollar. Since again according to the NAR, the top places where Realtors place their listings are Realtor.com, their broker’s website and Trulia.
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When hiring a Realtor it is imperative to ask how they utilize social media marketing. It is also very important while listing a home to have an immediate open house. Buyers need to ask the agent to confirm what is on social media sites. An inexperienced agent does not update their listings on sites that they don’t even realize their listings are put on. An informed buyer takes what they learn on the internet and confirms those facts with a licensed Realtor. A Realtor that only dabbles in social media may not even realize that they have to update their listings on many websites.
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Your agent has the ability through online sources to tell you how many times hour house has been viewed and even marked as a favorite through many online sources available to them. If your house is being looked at frequently on line and not getting showings, that is a problem. If a home is prepared properly, has a varied and vast national marketing plan, and is getting showings, it will sell.
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I am not saying that every house needs to be Stagerated. Some do not. The fact of the matter is that it is far less expensive to hire a Stagerater than it is to drop the price of your home by $5000.

News Media and Todays Market

Thursday, September 15th, 2011

By Kristen Noble

The news media is not helping Rochester area residents with their conceptions on today’s housing market. Now that less than 10% of home buyers are using the newspaper to find their homes, the internet has both helped and hurt housing sales. HGTV addicts are everywhere.
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Carolyn Stiffler, Board President for the Greater Rochester Association of Realtors, GRAR  states that second quarter sales data is being released on July 22nd. She feels that the seller’s market is on the slow side.  Stiffler says there are a large volume of homes for sale in every price range making it a buyer’s market. Homes that may have taken three months to sell are now taking six months.
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James Valenti, law partner at Trevett, Cristo, Salzer, and Andolina P.C.  is seeing an increase in homes entering the market from divorcing couples.   In the past, it was more common to have one individual buy out equity of a home from the other party or the custodial parent would live in the home until the youngest child reached 18 years of age. Changes in the economy, along with child and spousal support being added into an individual ‘s budget make finances more tight.
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Sellers need to take more responsibility when placing their home for sale.  The first step is to start looking at their home as a commodity and cut off the apron strings with their emotions and memories of the time they spent in their home.  Sellers need to know the facts. It’s great that Uncle Joe built them a deck. It’s not great if the deck never received a certificate of occupancy from the town/village the home is located in. Necessary maintenance issues such as replacing a furnace, roof, or windows are not viewed as upgrades by agents or buyers. These issues however, should get the sale closer to the asking price of the property. The more documentation that sellers can provide regarding updates, utility bill information, and additional improvements made, will impress buyers.One of the smartest things that a seller should do is have a pre-sale inspection.
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John White, owner of Integrity Inspections stated that he is receiving more business than ever on homes priced $150,000 and higher for pre-sale inspections. If this does not take place, sellers will have an additional hurdle to cross in a successful home sale. If there are deficiencies that are required, they may be expensive. This may cause a delay in the listing date of the home. Have the repairs made before listing the house. A larger majority of buyers have a home inspection contingency in their offers.
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Waiting for home inspection results should be like getting engaged, most likely it’s not a surprise. This inspection, if shared with potential buyers along with receipts of the recommended work being completed, may be satisfactory enough for buyers to not require a home inspection contingency in Paul Nicosia, has 40 years real estate experience. Currently, he is an Associate Broker with Nothnagle Realtors and formerly was the owner/broker of the ERA Nicosia Agency. Paul stated he has not experienced a fluctuation in business for the past three years. One issue he has experienced, despite the internet being a great tool, is inaccuracies on housing websites. Buyers need to learn reliable information on properties from a local Realtor. Paul is working with more short sales than he has in the past. Some banks are not giving a response to offers received within the 40 business days required by new legislation. This causes difficulties selling these homes. In eligible areas, Paul attributes the popularity of USDA 100% financing as a big plus for the housing markets. Due to the large selection on the market, his buyers are finding what they’re looking for more quickly. Homes in the best condition that show well are always are the first to sell. In a buyer’s market, the quickest selling homes have updated mechanics and cosmetics and have been extensively marketed states Nicosia.
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It is more important than ever for perspective buyers to pay their bills promptly states Robert Everhart, Mortgage Consultant with First Rochester Mortgage. It is getting more difficult to get pre-approvals. Recent past late payments within a credit report are not being overlooked. Banks are demanding that extenuating circumstances must be the cause for tardy payments. Robert is seeing increased business in buyers buying second upgraded home due to interest rates holding in the mid 4’s.
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Overall I believe the difference in selling your home quickly for more money is all about keeping a home’s mechanics upgraded and a strong on line presence.  Home staging sells homes 78% faster for 6% more money.  Have your home completely prepared before listing it by de-cluttering, painting rooms a neutral color, weed the garden, and making repairs. Taking an extra week to list your home may get it sold in a week. If you have poor online photos you simply will not get showings. You have to make your home outshine its competition on the market. Listen to your agent when it comes to pricing.  Look at the comparable properties he/she used to come up with a suggested sales price. When listed, there is simply no excuse to having your house be dirty. I have seen this as a total letdown to buyers and a complete turn off. If your agent ever states that feedback to you take it seriously. Although I hate to say it, selling a house is not fun. Rip off the band aide and put in some elbow grease. Do it right and your house will be the one buyer’s desire.

Home Remedies for Removing Cleaning and Stain Removal

Wednesday, July 6th, 2011

By Kristen Noble

Are you running around getting your house ready for company? Need to clean a last minute spill or stain? Don’t bother going to the store, try some of these solutions:

1.  Rye bread removes pencil marks on walls.

2. Use raw spaghetti as a tester to see if your cakes are fully baked.

3. Mayonnaise removes water marks on wood surfaces.

4. Remove candle wax from table tops by placing a plastic bag of ice on them.  Once
hardened, remove the wax with a credit card.  If there is any additional residue, it can be cleaned up using a mixture of one part apple cider vinegar to ten parts water.

5. Did you know that banana peels work great to polish silver?

6. Make your own furniture polish with 2 ½ cups vegetable oil and 1 ½ cups of lemon juice. This product is good for up to 6 months once made and refrigerated.

7. White toothpaste works great to remove crayon marks on walls.

I hope this helps you out and gets your house squeaky clean!

Take the Guess out of the Guest Room

Tuesday, April 12th, 2011

I know we are all pondering the same question. Where do we have Aunt Frannie stay when she comes to visit this summer? Do we have her sleep on the sofa in the family room, or do we break the budget and put her up at the nearest econo-motel?

The answer is pure and simple and you will love it! Why not make over the spare room or enclosed porch to accomplish a number of tasks. Your guests will have almost everything they need, and you, hostess warrior, will have a space to do all those tasks that demand extra space.

I am talking duplicity and multiplicity. By that I mean, having and using your furniture for one or more purposes.

Let’s start with the bed. If you or your better half needs an alone spot to watch football, we could purchase a futon. This will give your guy a huge space to relax, lie down, and view his sports thing, while you have control in the family room to watch HGTV. When guests arrive, simply pull down the futon to bed position and grab the linens. It is the perfect bed and sofa, all in one. Remember to have that extra tv on top of a dresser here.

Do you have an extra table in the garage? Use a small kitchen table in the guest room for needed lap top space. When guests leave, you can use this table for crafts, a wrapping station, or your own computer space. Available now is a new round, high-low kitchen table or round coffee table. It is a super product made by Harden Furniture [made here just north of Syracuse], use it lowered in your family room as a coffee table or raise it to 30” kitchen height. Bring it into your guest room as that extra table space, make it pretty, add a vase of fresh flowers and an iron base lamp. Make it charming by adding a wooden chair with a plump cushion. If you just can’t find that extra table, open up the closet, push all the clothes to one side and slide in your child’s old desk. It will probably be a great fit, and you have just created an office nook.

Remember to supply all the needed toiletries for Aunt Frannie, soaps, bath gels, tissues and towels. Any local magazines are perfect accessory to put next to the bed, noting local museums and wine trails.

Make Aunt Frannie’s stay comfortable and short, and at the end of the day, you will have your own quiet and alone space, I am sure you will need it.

The Top 20 Tips to HOME STAGING YOUR YARD

Tuesday, April 12th, 2011

Hopefully it’s getting safe to say that it’s stopped snowing in Rochester. Use these tips and ideas to make your house outshine all the others on the real estate market.  The warmer weather has brought everybody outside including home buyers.  As soon as a listing comes up, perspective buyers are going to drive by homes to decide which ones they’re interested in.  It is a particularly difficult time of year to make your yard look beautiful.  Here are some ideas to help your home look appealing and well cared for by both realtors and buyers.

1.      Be certain your house can be clearly seen from every direction of the yard.  If there are bushes or trees blocking windows trim them back.

2.     Have your curtains/blinds all uniform in color from the outside.

3.     Wash your windows.

4.     Power wash the exterior of your home and all decks and sidewalks.

5.     Schedule your driveway to be sealed as soon as weather permits. If you have a stone driveway, put down a new fresh layer of stone.

6.     Paint your front door.

7.     Add new mulch and edge your yard.

8.     Repair all cracked and chipping paint on the exterior of your house.  A buyer may look past this defect.  A mortgage appraiser particularly for VA and FHA loans will demand that the deteriorating paint is repaired  or they will not give your buyer a mortgage.

9.     Clean the gutters.

10.  Rake your yard to remove all dead leaves and debris

11.  Cut back all the dead brown remains from last season’s perennials.

12.  If you have a front porch highlight it with a pair of chairs to sit on.

13.  Display an American flag.  All other decorative flags should be avoided.

14.  Remove lawn ornaments.

15.  Replace your mailbox if it is not in mint condition.

16.  Make sure your house number is large and clearly visible.

17.  Park in your garage with the garage door/s shut. Your home will appear bigger.

18.  Buy a simple new front door mat.

19.  As long as it is safe, add new light bulbs with a brighter wattage to your porch lights.

Keep your yard as clean as if it was another room in your house

Home Staging is Essential for current market in Rochester NY

Friday, January 28th, 2011

By Kristen Noble

I am both a real estate sales agent and home staging & re-design professional. I can’t believe more agents are not using a professional home stager! There are fewer buyers on the market and Interest rates are going up. These two issues are a powerful combination. After attending the “Triple Play” convention in Atlantic City, NJ recently, it was advised to get all your clients that planned on listing in the spring to do it now. Your listings have to look the best compared to others in the same price range to sell. Here enters home staging.
Being an experienced professional home stager and saying as an agent that you “stage” all your listings are two completely different things. Home staging is far beyond doing common sense things such as de-cluttering and repairing rooms.
A home staging professional should have completed one or more home staging programs, have an inventory, take professional level photographs, and have a complete portfolio of before and after photographs of their recent jobs, and references.  Ask the stager the difference between staging and decorating.  Ask how your household will be able to function during the selling process. Balancing a rooms through colors, furniture placement, and accessories are essential for showings. A simple furniture re-arrangement can really showcase a room. Stagers should be able to give examples of their work through portfolios and have references as well. Look at their photographs.  If you had the option to view one of the homes in the portfolio, would you want to?
Many agents are now using professional home stagers.  Multi-million dollar sales agent for Danielle Windus Cook Properties, Cindy Ingraham, re- listed a home that she has been trying to sell for the past two years.  Once listed after several weeks she still had no requests for a showing.  Cindy hired a professional home stager.  Within four days she had an offer. Another one of Cindy’s success stories was when she had a home staged before listing it.  The home sold in 24 hours.  Cindy said, “It is no doubt that home staging helped sell these properties.”
Most recently I met an agent that dropped the price of one of his/her listings by $10,000.  The home is vacant.  It would have cost far less to have the home staged and professionally photographed.  Professional stagers offer consultations, free estimates, and hands on staging.  During hands on staging stagers use items from your own home and re-arrange them as well as bring in accessories.  RESA, the Real Estate Staging Association for professional stagers, released some statistics on the effectiveness of Real Estate Staging.  The study was taken between 1/09 and 12/09.
126 vacant and occupied homes previously spent on the average of 263 days unsold. Those same homes were staged and sold in 60 days on average. This is 78% less time on the market after staging.
Home staging in Rochester NY will not necessarily get you a lot more money in the sale of your home. The staging will get you more showings and offers closer to your asking price.  If you aren’t using a home staging professional your competition will be.

Helping Kids With The Process of Moving through Home Staging

Monday, January 10th, 2011

By Kristen Noble

I always hate to see this to my real estate clients, but selling a house isn’t fun or convenient. There seem to be less and less buyers. I think, and obviously believe, that home staging gives home owners the best chance to sell their property for the most money. One common obstacle I’ve run into with sellers is their concern with their children’s lives being disrupted during the selling process. Here are a couple of tips that I suggest if you run into the same situation:

  1. It’s always a good idea to take down all personal photos. When there are children in a home for sale, it’s even more important for safety purposes. It seems common for a child to have something in their room that boldly displays their name. Combine that name with a photo of a child and a people knowing your address and it is a very dangerous combination.
  2. See if the comforters in kid’s rooms that have a bold design on them are more neutral on their opposite side.
  3. Kids are afraid their things are going to disappear when they move. Suggest that parents give boxes to their children and have the kids decorate the boxes so they recognize which ones are theirs more quickly. Have each kid use one color.
  4. Have your kids gather what is going into a packing box and photograph the items. Put that picture on the outside of the box so that when moving day arrives they can quickly find their favorite toys are once the move takes place.
  5. Get a couple of short, but long plastic bins that can slide easily under a child’s bed. Have them pack those bins with their favorite toys for every day play. It’s a lot easier to ask a child to clean their room if they know where everything goes.
  6. There’s nothing wrong with a neat stack of plastic containers in the garage for kid’s items. Again, take photographs and tape them to the outside of each box.
  7. You can get cloth hanging boxes to put in a closet. They’re great for books.
  8. If your client is moving because their family has outgrown the home, tell them you don’t want your pictures to advertise that fact. Having kids rooms crammed with things from top to bottom doesn’t help!
  9. Leave a basket with the home owner with small rewards for kids who clean up their rooms before showings. I have used stickers, pencils, and treats as long as my client permits it.

The Top 10 Tips for Home Staging During The Holiday Season

Tuesday, November 30th, 2010

Every time I have homes listed during the holiday season I have my clients calling me to ask if they can still decorate their houses even though they’re on the market.  In a word, yes.  Here are some of my favorite tips and suggestions:

Use white lights in your windows in the evening.  They’re simple and classic.

Take a step back.  Does the room you just decorated still look spacious?

Natural greens in vases, on windowsills, and anywhere you can put them are festive, inexpensive, and omit a great natural odor.

If possible, stick to solid color items instead of lots of patterns.  You can keep some of these items up and use them in a different way for the next holiday.

Balance your rooms.  In other words, don’t have all your decorations and furnishing on one side of a room and nothing on the other.  The room will feel awkward to viewers.

Use your vertical space evenly around the room.  If you put some items up high on walls, be consistent around the room.

Distribute your accent color around the room.  If you love bright turquoise ornaments, make sure you use a touch of that color around the room so that people’s eyes aren’t glued to one stand out accessory.

Try not to use more than 2/3 of a wall space.

If at all possible, leave a 3 foot walking path around the room.

Many people like to light candles for showings.  I’m not a big fan of that because not every buyer likes the odors of certain scents. LED lights create a beautiful ambiance and are safe.

Why Isn’t My House Selling?

Tuesday, November 30th, 2010

By Kristen Noble

There is no trick to sell your house faster. The houses I’ve listed that I think will go quickly don’t, and the ones I think will sit don’t. People will speculate the real estate market and economy are bad and tax credits are no longer available. Instead of rationalizing why your house isn’t selling, get proactive. If your agent has used various marketing plans, taken great pictures to advertize, and you have followed professional advice regarding the listing price you need to ask yourself an important question. What have you done to sell your house?

There have been 123 new listings put into the multiple listing service, the MLX system, in the past two days in our area. Today, October 1st, 178 listings expired without selling. You have to put forth effort to sell your house.  It is not all up to your agent.

In a majority of cases you are selling your house to buy a new one. Put the shoe on your other foot. When you look for a future home on line what draws you to a property? I assume that when you see clutter, dirty dishes, pet food dishes on a countertop, overflowing garbage cans, a toilet seat up with colorful surprises in it, mouse traps, or crazy colors you immediately pick up the phone and beg your agent to get you a showing as soon as possible, right? Seriously, how does your house look on line? What has the feedback been on showings?

Paint with neutral colors before listing your house. If the photos used to advertise your house are showing distinct decorating styles, it may cause buyers hesitation to set up a showing. A house is an investment. The less work buyers need to do, the more likely you are to sell quickly. Each time a house has the right lay out and square footage, a buyer starts a check list of repairs and cosmetic changes that they want to make. If you have an individual that has never done any home repairs or painted, they are making those changes are more expensive than they actually are.  The higher the cost they calculate for making improvements or changes the lower the price you will be offered. That can of paint and a little elbow grease is a small investment for a faster sale.

Don’t advertise why you’re moving. If you are outgrowing your home don’t have photos of rooms look crammed. How do your online pictures look? Does your house look spacious and move in ready or not? Clean, paint, and de-clutter. By all means, if you have carpeting over hardwood flooring, yank up that rug. Invest in some inexpensive neutral curtain sheers to brighten a room. Buy a new comforter set that is neutral. To make a less expensive change, put a crisp new sheet over the top of your comforter. Add some throw pillows. To save some money, wrap pillows in fabric and use a safety pin to hold on that change. Decorate with mums, pumpkins, and gourds in and outside for a great homey atmosphere. Using plastic containers and place them in a linen closet or under the bathroom sink for all your toiletries. A quick trip to your neighborhood dollar store for clean white towels and dishtowels will help for photographs too.

Hiring a professional home stager is a lot less expensive than a price drop. Give yourself the best opportunity you can to sell quickly. If you don’t use a home stager, your competition may be.

Why Isn’t My House Selling?

Wednesday, October 6th, 2010

By Kristen Noble, Dream Home Impressions – Home Staging & Re-Design

There is no trick to sell your house faster.  The houses I’ve listed that I think will go quickly don’t, and the ones I think will sit don’t.  People will speculate the real estate market and economy are bad and tax credits are no longer available. Instead of rationalizing why your house isn’t selling, get proactive.  If your agent has used various marketing plans, taken great pictures to advertize, and you have followed professional advice regarding the listing price you need to ask yourself an important question. What have you done to sell your house?

There have been 123 new listings put into the multiple listing service, the MLX system, in the past two days in our area.  Today, October 1st, 178 listings expired without selling.  You have to put forth effort to sell your house.  It is not all up to your agent.

In a majority of cases you are selling your house to buy a new one.  Put the shoe on your other foot.  When you look for a future home on line what draws you to a property?  I assume that when you see clutter, dirty dishes, pet food dishes on a countertop, overflowing garbage cans, a toilet seat up with colorful surprises in it, mouse traps, or crazy colors you immediately pick up the phone and beg your agent to get you a showing as soon as possible, right?  Seriously, how does your house look on line?  What has the feedback been on showings?

Paint with neutral colors before listing your house. If the photos used to advertise your house are showing distinct decorating styles, it may cause buyers hesitation to set up a showing.  A house is an investment.  The less work buyers need to do, the more likely you are to sell quickly.  Each time a house has the right lay out and square footage, a buyer starts a check list of repairs and cosmetic changes that they want to make.    If you have an individual that has never done any home repairs or painted, they are making those changes are more expensive than they actually are.  The higher the cost they calculate for making improvements or changes the lower the price you will be offered.  That can of paint and a little elbow grease is a small investment for a faster sale.

Don’t advertise why you’re moving.  If you are outgrowing your home don’t have photos of rooms look crammed.  How do your online pictures look?  Does your house look spacious and move in ready or not?  Clean, paint, and de-clutter.  By all means, if you have carpeting over hardwood flooring, yank up that rug.  Invest in some inexpensive neutral curtain sheers to brighten a room.  Buy a new comforter set that is neutral.  To make a less expensive change, put a crisp new sheet over the top of your comforter.  Add some throw pillows.  To save some money, wrap pillows in fabric and use a safety pin to hold on that change.  Decorate with mums, pumpkins, and gourds in and outside for a great homey atmosphere.  Using plastic containers and place them in a linen closet or under the bathroom sink for all your toiletries.  A quick trip to your neighborhood dollar store for clean white towels and dishtowels will help for photographs too.

Hiring a professional home stager is a lot less expensive than a price drop.  Give yourself the best opportunity you can to sell quickly.  If you don’t use a home stager, your competition may be.